Nowadays, tourism industry is one of the important sources of gaining income all over the world and at the same time it is an effective factor in cultural exchanges between countries. Tourism industry holds special position as the most widespread service industry in the world.

Tourism industry is one of the important sources of gaining income all over the world and at the same time, it is an effective factor in cultural exchanges between countries. Tourism has been known as a unique opportunity by many offers and they consider the significant and remarkable growth of tourism in the part fifty years as an indicator of this phenomenon’s great social and economy important. Today, in modern tourism view, on there the title of sustainable development of tourism, government are trying to meet tourists’ local people while reply to cultural, economic identity, healthy environment, economic needs, and economic balance. 

Meanwhile tourism exhibition can be assumed as one of the solution for sustainable development because when countries attend exhibition not only they introduce their capacity, abilities, facilities and their tourism condition and amenities but also they tend to create a mutual relationship between three factors including tourist, the people of their area and the quality of destination and besides attracting tourist who are compatible with their own country’s social, economic and cultural condition and satisfying them, they prevent from on informed tours and achieves the maximum advantages of this industry. 

Talking about the tourism exhibition, one cannot miss in China is the China International Travel Mart 2022 which kicked off last Friday in Kunming, Yunnan province. China International Travel Mart 2022 (CITM 2022) was held successfully at the Dianchi International Exhibition Center from July 22 to 24, 2022. The event was hosted by the Ministry of Culture and Tourism of the People’s Republic of China (MCT), the Civil Aviation Administration of China, and the Yunnan Municipal People’s Government. It was organized by the Yunnan Municipal Administration of Culture and Tourism. Spread over a total exhibition area of 80,000 square meters, featured about 4200 booths, including 71 exhibitors fro,home and abroad, and 261 independent exhibition groups.

Domestic and overseas tourism institutions participated in CITM 2022 with great enthusiasm, making the fair an arena for domestic and overseas tourism enterprises to promote their image, features, and products. Among the domestic exhibitors, local tourism departments (bureaus) integrated their unique styles, characteristics, and folk customs into booth design and ardently promoted their respective tourism lines. 

Photograph: Yunnan Tourism Information Network Co., Ltd.

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